• Published By: Dr. K.M Kapoor
• April 02, 2017

Is that Bra-bulge Undermining Your Confidence

Many of us have that lovely backless outfit sitting in our closet, waiting to be worn once we eliminate that unsightly bra bulge! But the truth is that no matter how many push ups, Pilates or yoga we do, the dreaded bra bulges almost stubbornly hold their fort.

While men have no issues hiding that upper back fat, women are forced to deal with these bulges, as they need to strap bras every morning. They show up every time they wear a tank top or a sexy blouse and wearing sexy backless dresses is almost out of question.

Bra bulges include the fatty deposit between the armpit and bra area as well as the bulges that protrude above and below the bra strap.

Of late, more and more women have been requesting liposuction surgery to dispose of bra fat and upper back fat. However, a lot of women reconcile with wearing baggy outfits or a flowy dupatta to conceal these areas! But the good news is that now we have a new, non-invasive treatment – Coolsculpting, which has revolutionized the way we see our problem areas. Celebrities like Khloe Kardashian, Lindsay Lohan, Jennifer Aniston, Mariah Carey and Molly Sims have openly credited their new svelte figures to the magic of CoolSculpting. About 7 million procedures have been done worldwide till date and the US-FDA approval for this device vouches for its safety.

The procedure, reduces approximately 25 percent of the fullness of the “bulge” during a 35-45 minute session, and involves attachment of a CoolCurve applicator for upper back or Cool Mini applicator for the axillary overhang. CoolSculpting effectively targets the fat cells by controlled cooling of the area leading to the freezing, crystallization and death of the fat cells. In 4 to 10 weeks following the procedure, the body naturally processes the fat tissue and eliminates these dead cells, leaving a more sculpted contour. The results are noticeable and natural, and can be seen in as little as one treatment, depending on your goals.

The best thing is that it involves no surgery, no anesthesia and no needles. All you experience is mild suction and pulling for initial few minutes followed by numbness in the area. Most of our clients enjoy movies, read, surf the web or take a nap while the device is working on them. After the procedure, you could expect mild discomfort, which typically subsides in a few days and does not require any medication. You can go back to work or drive immediately after the procedure.

However one should remember that this treatment is not for everyone. You need to see an experienced plastic surgeon or Coolsculpting provider to rule out presence of axillary breast in which case, surgery is the best option. It is not suitable for those who have general obesity and is best for those who are relatively fit and looking to get at those last few inches.